Lane Estates Sports: Build Your Brand Beyond the Game
We empower high school and college athletes to build, protect, and profit from their name, image, and likeness while creating a lasting legacy.
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Lane Estates Sports
Founded by Brothers Malcom, Demetris and Jamal Lane, Lane Estates Sports is a family oriented, culturally rooted agency combining business literacy, creative strategy, and legacy planning for athletes.
Our motto: "It's bigger than the bag. We build the brand."
Own Your Game: The NIL Playbook
The Definitive NIL Guide for Athletes
Written by Malcom Lane, this essential blueprint provides athletes with strategies to maximize their NIL potential. "We don't chase NIL deals — we create them."
NIL Education & Strategy
Personal Branding
Custom workshops to develop your authentic personal brand and position you for long-term success.
Contract Protection
Professional review of all deals to ensure your rights are protected and terms are favorable.
Financial Literacy
Real estate and entrepreneurial education designed specifically for athletes building wealth.
Meet Our Athletes
Endeyah Lane
Track & Field star at University of Pittsburgh with growing influence in fitness and wellness. Her authentic approach to social media has attracted partnerships with leading athletic brands.
Peter Pierre
Rising football talent at Chaminade-Madonna who's built a passionate community through his community service work and engaging content showcasing his journey.
Our Comprehensive NIL Services
Discovery & Strategy
We identify your unique strengths and develop a personalized NIL roadmap aligned with your values and career goals.
Brand Development
Our creative team designs your visual identity, content strategy, and platform-specific approach to build your audience.
Deal Creation & Management
We proactively connect you with aligned brands while managing negotiations, contracts, and long-term partnerships.
Partner With Us
For Brands
Connect with authentic athlete voices that resonate with your target audience. We facilitate meaningful partnerships that deliver real results.
For Universities
Enhance your athletic program with our NIL education workshops, compliance guidance, and strategic advisory services.
Stay Connected
Join our community to receive exclusive NIL insights, athlete spotlights, and industry updates.
Instagram
Follow for daily inspiration and behind-the-scenes content from our athlete roster.
YouTube
Subscribe to Lane Estates Media for in-depth interviews and NIL strategy videos.
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